The Communications Committee recently met to discuss the ACEs/Resilience Media Campaign. It was decided to create a task force comprised of persons with varied expertise to help guide Greater Columbia ACH in ensuring the messaging is focused, targeted, demographically sensitive, and complementary to the efforts already being carried out locally within our region. We seek to emulate the success of other public health crisis awareness campaigns such as the anti-smoking, seatbelt, and HIV/AIDS campaigns.
The committee recommended 35 names representing providers, educators, insurers, community-based organizations (CBOs), law enforcement, and trauma informed experts to name a few. Invitation letters started going out the week of February 11, 2019 and within four days, we nine individuals agreed to join the task force. We received several emotive responses but none more moving than the following:
“I would be honored to be part of this work. . . Personal pain, from the loss of my son due to ACEs and unawareness, has fueled my desire to scream the message and help others prevent and heal.”
These words encapsulate the essence of why the awareness campaign is needed.